Monday, October 24, 2011

Plus Size Clothing Australia Style Expert Janine Mason

The plus size clothing Australia industry has a spokesperson and ambassador who is helping women find their style and promoting plus size fashion. Janine Mason is the founder of Real Women Australia and her mission is to empower the curvy women of Australia. According to her website, “Her mission is to give real women of Australia a voice; and to help those designers and stores providing real women with options, meet the needs of their market.” Not only is she trying to empower the women of Australia, but she is trying to promote the businesses and designers who realize plus size women have real fashion needs and deserve plus size clothing that fits and flatters their figures. It is this support that is making the plus size clothing Australia industry one that is making great headway for curvy women.

Janine was chosen as one of the 100 most influential Melbournians of 2010 by The Age, and for the Momemtum Energy & 3AW's Small Business Success Award in June 2011. She founded Real Women Australia in an effort to provide a portal for women to find fashions that fit and help them to get away from thinking they can only wear baggy clothing. She tries to teach them that clothing which actually fits their bodies is much more flattering than wearing pieces which are too large. She offers shopping assistance where she will go out with clients and help them to revamp their style, or find a completely new one. She helps women navigate through the maze of the plus size clothing Australia choices and find fashions that are right for their body shape and lifestyle.

Janine is also the founder of the Curvy Revolution Modeling Agency. Curvy Revolution provides the plus size clothing Australia industry and worldwide fashion industry real plus size models. Not just models that are a size 16, but models who really reflect the body types of most curvy women. Curvy Revolution plus size clothing models have appeared in several publications and media events.
  • A Current Affair on Channel 9
  • The Age Shaping Up editorial
  • The Age Next Big Thing editorial
  • City News – Brisbane article
  • Channel 9 News
  • Herald Sun Big Mums article
  • Cosmo Pregnancy

Real Women Australia also sponsors events for the plus size clothing Australia market. In February of 2011 they held the Hug the Curves of the Nation event in Melbourne, Sydney, Brisbane, Adelaide, and Perth. A plus size store from each location sponsored the event along with inspirational speeches and models on hand from Curvy Revolution to inspire plus size women all over the country. Janine Mason has done a lot to inspire and empower the curvy women of Australia; hats off to her and good wishes to her continued success.  

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