Plus Size Clothing Australia Style Expert Janine Mason

The plus size clothing Australia industry has a spokesperson and ambassador who is helping women find their style and promoting plus size fashion. Janine Mason is the founder of Real Women Australia and her mission is to empower the curvy women of Australia. According to her website, “Her mission is to give real women of Australia a voice; and to help those designers and stores providing real women with options, meet the needs of their market.” Not only is she trying to empower the women of Australia, but she is trying to promote the businesses and designers who realize plus size women have real fashion needs and deserve plus size clothing that fits and flatters their figures. It is this support that is making the plus size clothing Australia industry one that is making great headway for curvy women.

Janine was chosen as one of the 100 most influential Melbournians of 2010 by The Age, and for the Momemtum Energy & 3AW's Small Business Success Award in June 2011. She founded Real Women Australia in an effort to provide a portal for women to find fashions that fit and help them to get away from thinking they can only wear baggy clothing. She tries to teach them that clothing which actually fits their bodies is much more flattering than wearing pieces which are too large. She offers shopping assistance where she will go out with clients and help them to revamp their style, or find a completely new one. She helps women navigate through the maze of the plus size clothing Australia choices and find fashions that are right for their body shape and lifestyle.

Janine is also the founder of the Curvy Revolution Modeling Agency. Curvy Revolution provides the plus size clothing Australia industry and worldwide fashion industry real plus size models. Not just models that are a size 16, but models who really reflect the body types of most curvy women. Curvy Revolution plus size clothing models have appeared in several publications and media events.

• A Current Affair on Channel 9
• The Age Shaping Up editorial
• The Age Next Big Thing editorial
• City News – Brisbane article
• Channel 9 News
• Herald Sun Big Mums article
• Cosmo Pregnancy

Real Women Australia also sponsors events for the plus size clothing Australia market. In February of 2011 they held the Hug the Curves of the Nation event in Melbourne, Sydney, Brisbane, Adelaide, and Perth. A plus size store from each location sponsored the event along with inspirational speeches and models on hand from Curvy Revolution to inspire plus size women all over the country. Janine Mason has done a lot to inspire and empower the curvy women of Australia; hats off to her and good wishes to her continued success.  

Plus Size Clothing for Women Market Still Growing

Almost a century ago plus size clothing for women made its debut into the mainstream market when Lithuanian born, Lena Bryant, went from designing clothing for expectant women into company selling clothing for plus size women. The company Ms. Bryant founded has grown to be the largest retailer of plus size clothing for women, and its subsidiaries offer not only clothing, but household items and larger living items geared toward plus size customers. Today RedCats has several brands and companies under its umbrella including Lane Bryant, Women Within, Brylane Home, Catherine’s and Fashion Bug. One of the things that has made this company so successful is the realization that plus size women and men need and want clothing that fits and is trendy.

According to Center for Disease Control in the United States, the population is getting heavier. Two thirds of the men and women in that country are classified as overweight or obese. This is a tremendous market for retailers and designers to tap into. It is reported by the NPD Group that even though the entire fashion industry has experienced a 0.8 percent decrease, plus size clothing for women has increased by 1.4 percent. It’s not only labels and retailers who cater exclusively to the plus size market that are tapping into this growing customer base, but many major stores and fashion houses are finally coming to terms with the fact plus size clothing is big business.

Retailers like Target, Macy’s, Myers and Big W have added more plus size clothing for women and men into their stores. Myers recently sponsored a major fashion event in Australia, Big is Beautiful, to call attention to the beauty and grace of plus size clothing and the women who wear it. In Australia over 15 percent of the women wear plus size clothing, and in the UK and South Africa the numbers are about the same. Plus size clothing for women usually starts at size 14 in stores, but a size 14 on the plus size fits much differently than a straight size 14. This is because plus size clothing must be proportionate for the fuller figure. The pieces need to be fuller in the waist, longer in the rise and fuller in the seat. If a designer realizes this and doesn’t try to make plus size clothing by just enlarging a straight size pattern, they will be successful because their clothing will actually fit.

Plus size clothing for women doesn’t show any signs of sales slowing down in the near future. Plus size women and men have money to spend and are willing to spend it on quality clothing. It is good for the plus size customer that designers and retailers are finally recognizing the buying power of this market sector. If this trend continues, plus size men and women can look forward to more, trendier, and well fitting pieces on the market, and retailers can look forward to more profits.  

Plus Size Clothing Trend

Thin is no longer in. This is the battle cry of most plus size women all over the world, especially now that the fashion industry is already paying special attention to their needs. Such attention is evident with the widespread plus size clothing trend all over the world. Almost every department store and shopping store all around the world have a dedicated section for plus size clothing. Also, clothing companies and designer brands alike are also investing on plus size clothing. It could be that they are adding more sizes to their clothing merchandise or they are conceptualizing designs that will work best for the modern day plus size women.

Time has already come when all of us can be fashionable if we want to. Size is no longer a hindrance if we wanted to look good and stylish. Also, no one has to deprive herself and suffer just so she could fit on a dress of her dreams. Fashion is no longer a one size fits all, quite literally. It is no longer limited to thin people. We can still look fashionable and elegant even if we are not size zero.

Like what we have mentioned earlier, all of this is possible with the help of plus size clothing. The emergence of the plus size clothing trend in the fashion industry is considered as a milestone or a revolution. It is also liberating for most of us, especially the plump ladies out there. Plus size clothing trend liberalizes our concept of beauty. Now those plus size ladies can also wear fashionable clothes, our definition of beauty changed. We realize now that even large ladies can make use of their extra weight to look good and beautiful.

Today, they don’t need to skip any social gathering just because they don’t have anything to wear! We now have a wide selection of plus size clothing available just about everywhere. Wherever you go, you could see a rack or a whole section that offers different styles of plus size clothing! Some of our favourite brands are also investing on fashionable plussize clothing. Some of them are now offering more sizes while others are selling specifically designed outfits that can flatter the body figure of the plus size ladies.

These stores come in different categories. There are shorts, pants, and even leggings that can be worn by the plus size ladies. They are also selling tops and undergarments that any plus size woman can wear comfortably.

Plus Size Clothing Today

How often do you see full – figure people in style? How many times have you seen oversized celebrities do their thing even with their huge body shapes? Perhaps, you would probably answer the first question with “seldom” and the second question with “that’s because they are stars”. 

Actually, in reality today, the answer to question number 1 is: “Very, very often or almost every day” and as for question number 2: “I want to be like them”. 

As a matter of fact, you can be one of those stylish oversized people on or off camera by establishing your own fashion statement that everyone will lock their eyes on. Though you may feel less fashionable because of your body figure, in fact, you would should be since it’s all in how you work with your body. 

As plus size individual, the first thing you have to consider in the creation of an iconic fashion statement is the clothes itself. With your figure, it is better to opt for PLUS SIZECLOTHING as they are made with sizes that foster your dimensions. 

If you think that plus size clothing are less flattering, well, think again as plus size garments are designed finely and stylishly by famous fashion makers all over the world. It may be large but they are oozing with sophisticated fashion.

Again, if you are thinking that wearing plus size clothing can make you look old and outdated, you’re obviously wrong. Why? Simply because plus size clothing in the present generation is never out – of – style. In fact, it is the current vogue not only in Australia but all around the globe. Aside from that, in every trend of fashion, there’s always an oversized outfit that represents that bigger population.

Plus size clothing had come a long way from the time that it had been almost forgotten as the fashion world focus more on the petite group. Before, you can’t even find a decently designed extra garments in stores since most outfits for the voluptuous people were dull and unflattering. Also, it was not easy to look for one. but today, the market of plus size clothing literally contributed a lot to the economy as the demands for such garments increased, it means that revenues for clothing shops catering plus size fashion also upsurge, leading to a stabilize economy.

Aside from fair share in the economy, it has greatly affected how people look into fashion in a positive manner as increasing demand for plus size dresses doesn’t just mean that many are gaining weight but rather, it connotes that more and more overweight individuals are developing self – confidence and getting out to express themselves through fashion.